Hari ini saya bikin CV karena kayaknya saya mau ngelamar kerjaan. Hehe~
Akhirnya….
Saya enggak perlu kerja sebenernya. Saya juga minta untuk enggak perlu kerja ke si Tuan karena saya mau waktu saya diprioritaskan ke Poddium. Namun, ini ada satu lowongan yang kayaknya, kok, aneh gitu…. Lowongannya PERSIS seperti yang bertahun-tahun saya kerjain; ngebuat riset kampus menjadi produk komersial.
Jadi, saya putuskan buat ngelamar.
Saya berusaha untuk enggak punya harapan tinggi sama lamaran job ini bakalan diterima atau enggak. Kata si Tuan, yang paling penting dari ini adalah; saya jadi paham cara ngelamar kerja di sini. Goal-nya itu. Jadi, yaudah … saya ikutin, saya jadiin goal-nya adalah paham cara ngelamar kerja di sini. Udah. 😀
Saya suka sama cover letter yang saya buat, jadi mau saya copas ke sini. Hehe.
Silakaaan~
Re: Commercialisation Associate (R000022660)
I am writing to apply for the Commercialisation Associate role within the Macquarie Commercialisation team. As the Founder and CEO of Poddium (an AI-powered digital native storytelling platform) and as a resident of the Macquarie University Incubator since 2024, I have spent four years working at exactly the intersection this role describes: assessing the commercial viability of technology-driven intellectual property, structuring funding agreements, and building industry and government partnerships that translate research into real-world outcomes.
The selection criteria calls for demonstrated experience in IP management, technology commercialisation, due diligence, and deal structuring, and this has been the operational core of my work. I have secured and managed AUD 180,000 in competitive grants from the Indonesian Ministries of Education and Culture, each requiring rigorous assessment of IP ownership, confirmation of legal rights and third-party obligations, and construction of a clear commercialisation pathway before funding was approved. Kedaireka Matching Fund grants in particular demand that applicants demonstrate how university-generated IP creates commercial or social value, precisely the kind of technically and commercially oriented due diligence described in this role. I have conducted prior art assessments, developed market analyses, and built business cases for AI-powered literacy, language preservation, and cultural heritage digitisation projects across multiple university partnerships.
Structuring and closing agreements in complex multi-stakeholder environments is something I have done repeatedly and always from the technology company seat. As the founder bringing the platform IP to the table, I was responsible for negotiating funding and IP terms directly with Indonesian national ministries and university faculties, coordinating across legal, academic, and government counterparts while maintaining momentum toward deal closure. This is the perspective most commercialisation professionals rarely hold: I have been the industry partner that university technology transfer teams negotiate with. I know what a deal looks like from the other side of the table, which makes me a more effective advocate and a sharper assessor of commercial terms.
My background in Film and Television Directing, combined with years of audio storytelling production and content IP work at Storial, has given me a practical unique skill: the ability to produce compelling audio-visual presentations (including short-form company profile films) that make complex, cross-disciplinary ideas immediately accessible to non-specialist audiences. When I present a commercialisation opportunity to stakeholders who sit across different fields of expertise. That capability has consistently helped decision-makers grasp the value of what I am proposing, regardless of their technical background.
Building and maintaining a network of senior business relationships has been central to that work. Through Poddium’s growth and my grant-funded university collaborations, I have engaged directly with company directors and business leaders across Indonesia’s media, technology, education, and publishing sectors. These relationships, developed through genuine commercial partnership rather than conference networking, give me a grounded sense of how industry decision-makers evaluate risk, assess IP value, and commit to deals. That instinct for what motivates a business counterpart is something I would bring directly to Macquarie’s goal of becoming the partner of choice for industry.
The job description notes that priority will be given to applicants with experience working in a university or research organisation. My collaborations with University Pancasakti and the University of Surabaya as the industry partner in funded research agreements give me that experience, not as a researcher, but as the commercialisation counterpart responsible for ensuring the IP generated had a viable path to market. My current PACE collaborations at Macquarie extend this directly into the Australian university context, where I work alongside student and faculty teams on platform development and publishing format research tied to Poddium’s IP roadmap.
Beyond transactional commercialisation work, I am genuinely committed to nurturing entrepreneurial culture, another explicit priority in this role. Through Vokraf, one of Indonesia’s largest training platforms, I developed and delivered Ministry-funded audio-storytelling and podcast production curricula, helping upskill a national workforce. At Poddium, I have built a platform ecosystem designed to support independent IP creators in developing, distributing, and monetising their work. I understand that commercialisation is not only about closing deals; it is about building the relationships, trust, and culture that make innovation sustainable.
I hold a Subclass 485 visa with full work rights in Australia through September 2028 and am based in North Ryde, minutes from the Macquarie campus. I would welcome the opportunity to discuss how my experience in IP commercialisation, university-industry deal structuring, and AI technology development can contribute to the Macquarie Commercialisation team’s mission of turning world-class research into tangible real-world impact.
Thank you sincerely for your consideration.
Yours sincerely,
Nurhasanah (Octa)